Futures interview for a global sportswear brand (via Accept & Proceed)

Expert interview for a global sportswear brand’s futures programme, via Accept & Proceed: a conversation about the next five to seven years of running, wellness, and lifestyle culture – the built environment, the social environment, and where technology sits in both. It wandered wider too, into dark forest theory of the internet, oral histories, embodied experience, epistemic fatigue, and slow punk. The brand isn’t named publicly.

June 2025 · via Accept & Proceed, London