My friend Alex invited me to speak at @aaffix_club Urban Creatives meet-up on personal branding for creatives.

Preceding a hands-on workshop mirroring the Brand the Change method, I shared some thoughts about how, when and why the ego shows up in the process of branding oneself (categorized into the ‘Basquiat’, ‘Kendrick’ and ‘Kylie’ archetypes), and how to navigate its role.

Even if we have the right methods, channeling the right mindset is critical to building a brand that is helpful and feels authentic. Being a freelancer for 7 years now, I am intimately familiar with the struggle of labeling oneself.

I have shared the deck & supporting speaker notes below:

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